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Designing a modular white-label SaaS platform for commercial banking

Designing a white-label SaaS platform that bridges legacy bank infrastructure with modern, modular tools for FX, Cash Flow, and Forecasting.

SaaSWeb AppFintech B2B

Engineering a scalable foundation for digital commercial banking.

I led the end-to-end product design for CoBa, a modular fintech engine designed to transition complex financial workflows into a white-label SaaS environment. As the sole designer, I architected the infrastructure for a core FX trading module and a foundation that supports Cash Flow, Forecasting, and accounting integrations. The platform was successfully deployed for a Tier 1 bank in the UK and is currently undergoing a pilot with a second Tier 1 institution in North America.

Client

CoBa Technology

Platform

Responsive web app

Team
Lead Product Designer (sole designer)FoundersEngineering squad
Industry
Commercial Banking

Bridging the gap between legacy data and modern UX.

Problem

Most Tier 1 banks struggle with fragmented legacy systems and isolated data lakes, leading to long build cycles and outdated customer portals. CoBa was designed to act as a modern intermediary, plugging into a bank's existing APIs to transform disparate data into a cohesive, out-of-the-box digital experience for their commercial clients.

Objective

Design a high-performance, system-led banking engine that can:

  • Be rapidly integrated and deployed across multiple institutions.
  • Provide a flexible navigation and branding framework for white-label use.
  • Allow banks to "plug in" specific financial tools as needed.
  • Simplify complex financial data into actionable Cash Flow and Forecasting insights.

A variable-driven, modular financial ecosystem.

White-Label Infrastructure

I designed a highly flexible interface supporting both sidebar and top-navigation layouts to accommodate varied bank ecosystems. By leveraging a design system built on Figma variables and semantic groupings, the entire platform is engineered to be reskinned at the click of a button—allowing for instant changes to brand colours, typography, and component styling.

Advanced Financial Modules

While the architecture supports various modules, I focused on designing data-rich experiences for Cash Flow management and Forecasting. These tools allow users to synchronise real-time data from third-party accounting software to create predictive 2-year forecasts. I translated these complex datasets into aesthetic, chart-heavy dashboards that turn manual Excel processes into automated, visual workflows.

Dual-Sided Intelligence

The platform accounts for both commercial customers and bank employees. I designed a "Bank View" overlay that allows relationship managers to monitor their specific client patches and view real-time stats, enabling a more proactive and informed customer service experience.

Results

A proven engine for international banking scale.

Tier 1 Launch

Successfully deployed and live with a major UK commercial bank.

100%

Modular flexibility supporting customisable SaaS subscription models.

Multi-platform sync

Integrated support for major accounting software providers (Xero, QuickBooks, Sage).

AA+

Compliance achieved through a standardised, high-performance component library.

Liam helped us turn a complex technical platform into something banks could immediately understand and get behind.

Working across product, engineering, and commercial teams, Liam translated an ambitious technical vision into a practical, repeatable user experience. He balanced the needs of our early adopter banks with the realities of a lean startup, leaving us with a system that still feels robust and adaptable.