Product Design Expert for AI, Fintech & SaaS.
I bridge product strategy and production-ready design, helping teams launch world-class software at record speed.
Featured Projects
FX Trading Platform MVP
Designed a 0-to-1 MVP that processed £1B+ in trade flow and drove a 15% increase in new commercial clients within 18 months.
Whitelabel B2B SaaS Platform
Led the end-to-end design of a modular banking engine, engineered for rapid multi-bank deployment and brand extensibility.
Retail Banking Mobile App
Scaled a European banking app featuring open-banking insights and automated savings tools, achieving a 4.5-star App Store rating.
B2C Mobile Digital Wallet App
Designed a multi-currency digital wallet and family spending hub for a new fintech startup tackling global remittance challenges.
👋 Hi, I'm Liam. Your strategic partner in design.
I'm a Senior Product Designer with 12 years in the London tech scene, specialising in 0→1 product development for the past five. My approach is shaped by a unique background in commercial sales and business transformation, allowing me to design with a founder's focus on discovery, scope, and shipping fast.
Having delivered high-stakes UX/UI for Tier 1 enterprise banks and early-stage startups alike, I am equally effective as a solo lead or within a team. I have recently evolved my process to include an AI-assisted coding workflow, allowing me to bridge the gap between Figma and the front-end by delivering functional, production-ready UI in days rather than weeks.
Core design services I offer.
UX/UI Design
Prototyping
User Research
Product Strategy
MVP Design
Design-to-Code
What clients have said.
Danny Hill
Director, Lloyds Banking Group
“Highly recommended for any senior design role.”Liam designed and delivered a new digital SaaS channel for our commercial banking division, navigating highly regulated requirements and senior stakeholder input as the solo designer. The results were excellent and the platform continues to be praised by our clients.
Frequently Asked Questions.
Got a project you need help on? Let's talk.
I'm currently available from March 2026 for fully remote product design contracts.